UX Design Strategy

Seltzer works with organizations to define objectives and priorities for each project. These will become our guideposts and the measures of the project's success.

We can help you to:

  • Identify business goals
  • Define success metrics
  • View market opportunities
  • Understand the competitors
  • Understand the target users
  • Create an MVP
  • Define a UX action plan


We provide solid upfront user research to uncover potential problems, to remove inaccurate assumptions, and most importantly, to discover who the real users are, their needs, pain points and expectations. This upfront effort saves our clients both time and money.

Some of the techniques we use are:

  • Interviews
  • Contextual Inquiry
  • Ethnographic studies
  • Surveys design


We love design. Our goal is to help companies like yours bring inspiring user-centered designs to market. We achieve great design collaboratively, with constant input from people who will use the product.

Our design tools include:

  • Low- and High-fidelity wireframes
  • Interactive HTML prototypes
  • Visual design style guides
  • User Journeys
  • User Flows
  • Mental model diagrams
  • Sketching and Story boards

User Evaluation

Depending upon each project's needs, we may use rapid, lightweight techniques to gain high-quality feedback about specific parts of the project, or we may use more traditional methods that allow us to test to product against defined measures.

Some of the methods we use are:

  • Heuristic evaluations
  • Cognitive walkthroughs
  • Remote and in-person testing
  • Moderated and unmoderated testing
  • RITE: Rapid Iterative testing environment
  • A/B Testing
  • Card-sorting tests

See our work in action